Learn were to place Newspaper & Magazine Advertising
How To Never Pay Retail For Newspaper & Magazine Advertising
Buying a single ad in a SINGLE newspaper or magazine is an EXPENSIVE way to advertise. What if you could buy “wholesale advertising” in multiple papers and pay a deeply discounted price for your advertising? Well you can.
I almost always go through an ad broker. 99% of the time the rates will be less than if you went to the source directly.
Hot Tip! Look for newspaper and magazine deals that hit your target market and that have some “shelf life”. USA Today has a weekend edition that’s on the newsstands for 3 days instead of just 1 day. Many other papers publish weekly instead of daily. Look them over, then give it a go.
1. Nationwide Advertising - This is by far the best one to use http://www.nationwideadvertising.com
2. Wolfe Enterprises (Home-based business magazines and USA Today). You can also visit their website at http://www.wolfenterprises.net/
SCAN – Suburban Classified Advertising Network: http://www.wolfenterprises.net/scan.html
* 950 + suburban newspapers
* Blanket the country with ONE phone call
* Great place to run a proven classified ad
Placing Ads in USA Today!
I almost always place at least 1 classified ad in USA Today when I launch a new Biz Op.
The ONLY time I don’t do this is if I look in USA Today and see that 3 or more people are ALREADY marketing the same opportunity. If I create or have access to a UNIQUE marketing message THAT IS NOT being used in USA Today, even if there are several others promoting the same opportunity, I will place my ad.
There’s also a BIG trick here you need to know. USA Today is ONLY printed Monday-Friday! This means that if you place your ad in the Friday paper, it’ll be sold FOR 3 DAYS! Friday, Saturday, and Sunday! It’s like getting 3 days for the price of 1 and the reason I HIGHLY recommend only placing ads for this timeframe.
Why Newspapers or Magazine to advertise in.
The immediate nature of newspapers extends to an ability to bring about an action on the part of consumers. Advertising in newspaper media consistently drives short-term purchases. ... Research shows readers are more likely to act on an ad they've seen in their local newspaper, rather than on TV or radio.
Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications.
Newspaper advertising is more flexible.
Newspapers offer more flexibility than any other advertising medium. Advertisers choose the exact size and location of the ad (including section and page), as well as design. Unlike other mediums, such as the Internet, they also choose the exact time the ad appears and its frequency, ensuring that readers will see the same information, in the same format, in the same location. Advertisers also have more control over the final product, by working directly with newspaper staff.
Newspaper advertising can also integrate print-to-web features, such as QR codes, to link readers with relevant web-based information, including special offers and more. In addition, the short lead times of newspapers allow for quick changes to any ad, while still meeting the necessary deadlines.
Newspaper advertising is more affordable.
Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs.
Newspaper advertising can also be customized to meet any budget. The decline in newspaper ad revenue means fewer print and digital ads are included in each circulation. This is a significant benefit, as advertisers have less competition for ad space (and customers) than other mediums. Additional discounts can be provided for increased ad coverage and frequency.